|January 10, 2012
Budgets and Your Agency
Should you share your campaign or project budget with your agency?
It depends, but generally the answer is yes. A good agency needs to know the complete scope of a campaign or project in order to accurately prepare a proposal that is creative, meets your objectives, and is within your budget. If your specifications are very thorough and detailed, and don't leave a lot of room for options or interpretation, then requesting a quote without sharing the budget can work for both you and the agency. It's a lot easier to quote on specifics than generalities. If you are not quite sure what you will need, then providing a budget to your agency and asking them for their recommendations can be very helpful in providing on-target solutions.
It's a lot like asking "How much to build a house?"
It's important that your agency is part of your team.
Should you share your budget with your agency? That's between you and your agency, but sharing your budget as part of the process just might be the best bang for your buck.
Steeling from the Tip Jar is a free, monthly eNewsletter sharing a single item of interest about marketing and advertising. Articles are culled from a variety of industry resources and include Steele insights and/or editing. Steele Communications is a creative agency that can help you keep your marketing efforts on target, on time and on budget. Learn more at steeleweb.com or contact Scott Steele at email@example.com or 630.968.5106.
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