Daring to think differently.
Fellowes manufacturers a full line of quality laminating and binding machines that provide individuals as well as small/medium size business owners with the ability to do-it-themselves. Fellowes retained Steele Communications to develop a campaign that would break outside the normal product messaging and visual support to help reinvigorate the product category. The initial pencil concepts, while a bit edgy, helped push the eventual campaign towards a bold, action-oriented message and style.
Contact Scott Steele, President of Steele Communications directly at s.steele@steeleweb.com or 630.968.5106.