A sophisticated, yet clever, campaign highlights key product features.
Fellowes, located in Itasca, IL, licenses with Body Glove to develop a line of protective cell phone suits. Fellowes came to Steele Communications to develop an ad campaign targeted to industry trade publications that would highlight product features in a unique and attention-getting manner. The clever headlines, clean execution and highlighted product features successfully separated the Body Glove cell suits from the competition.
Contact Scott Steele, President of Steele Communications directly at s.steele@steeleweb.com or 630.968.5106.