Being consistent – yet flexible – strengthens a program.
PECO, the electric utility company for the greater Philadelphia, PA area, came to Steele Communications to help develop a series of templates containing consistent image and messaging treatment. As the program grew in success, Steele Communications worked with another agency to integrate their campaign into the materials – continuing to support what was established while also providing a format that could evolve to meet changing needs. A coordinated effort between PECO, Steele and their other agency has resulted in the programs exceeding program participation projections.
Contact Scott Steele, President of Steele Communications directly at firstname.lastname@example.org or 630.968.5106.