For the way they read today – migrating readers from print to online.
A major financial institution asked Steele Communications to provide strategy and execution services to migrate their readers of two print publications to online versions – reducing and or eliminating print and fulfillment costs and providing information readers indicated they wanted in a more timely and relevant manner. The migration was scheduled to take a year but the target goals were reached within the first six months. Readers are happier and the client garners the savings and data gathering benefits – a win for both sides.
Contact Scott Steele, President of Steele Communications directly at s.steele@steeleweb.com or 630.968.5106.