Keeping direct mail efforts fresh and relevant season to season helps keep leads in the pipeline.
PECO, a natural gas utility company serving the surrounding Philadelphia, PA area, retained Steele Communications to develop Spring and Fall direct mail campaigns promoting conversion from oil or propane to natural gas. The mailer concepts take advantage of recent weather conditions, changes in fuel prices or other items that may impact the customer's decision to convert. From lifestyle to recent storms, we show empathy for and understanding of the customer's decision to convert to natural gas for their home.
Contact Scott Steele, President of Steele Communications directly at s.steele@steeleweb.com or 630.968.5106.